Western Journal of Nursing Research

 

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Western Journal of Nursing Research, Vol. 22, No. 5, 642-647 (2000)
DOI: 10.1177/01939450022044647

Mailed Survey Follow-Ups—Are Postcard Reminders More Cost-Effective than Second Questionnaires?

Heather Becker

University of Texas at Austin School of Nursing

Jeff Cookston

University of Texas at Austin School of Nursing

Vickie Kulberg

University of Texas at Austin School of Nursing

Finding cost-effective ways to increase response to mailed surveys is a concern for many nurse researchers. This study compared two follow-up methods: sending a second questionnaire packet versus sending a reminder postcard to those who did not respond to an initial mailing. Although the second questionnaire yielded a higher response than did the postcard, the cost per additional response was approximately 21/2 times higher for the questionnaire than for the postcard when the differential cost of the two mailings is considered.


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